Case Study

Hair Care Brand

A high-end hair care brand was only using Amazon to protect their brand present, but wanted to start conquesting new customers on the marketplace.

Amazon Advertising

Case Study

Hair Care Brand

A high-end hair care brand was only using Amazon to protect their brand present, but wanted to start conquesting new customers on the marketplace.

Download
Amazon Advertising

Results

Non-branded Sales

+475%

Increased non-branded sales in just 7 months

ACoS

10%

Maintained low ACoS of just 10%

Results

Non-branded Sales

+475%

Increased non-branded sales in just 7 months

ACoS

10%

Maintained low ACoS of just 10%

Services

The Problem

This brand was not experiencing growth in their Amazon business and struggling to advertise in a crowded marketplace full of cheaper products.

The Solution

Our team created a strategy to successfully compete for relevant non-branded terms by excluding keywords that weren’t performing well for the brand.

Action Items

With our entire strategy, we sought to diversify and increase non-branded ad spend in order to capture additional marketplace share.

As a high-end brand, we wanted to make them stand out in a crowded marketplace. To do this, we targeted complementary ASINs in an effort to upsell those shopping in related categories like luxury hair styling tools.

Implemented Search Term Isolation

We thoughtfully targeted relevant non-branded search terms, avoiding generic terms that were expensive and not profitable. By bidding on more specific keywords, we were able to successfully leverage these terms for profitability.

Conquested Competitors’ Keywords

By researching keywords that similarly-priced competitors we were able to bid on those terms to appear alongside their direct competitors and begin to take over those terms.

Maintained Branded Coverage

Branded content was an integral part of the brand’s existing strategy, so we maintained that coverage to ensure it wasn’t taken over by competitors.

The Problem

This brand was not experiencing growth in their Amazon business and struggling to advertise in a crowded marketplace full of cheaper products.

Action items

With our entire strategy, we sought to diversify and increase non-branded ad spend in order to capture additional marketplace share.

As a high-end brand, we wanted to make them stand out in a crowded marketplace. To do this, we targeted complementary ASINs in an effort to upsell those shopping in related categories like luxury hair styling tools.

01

Implemented Search Term Isolation

We thoughtfully targeted relevant non-branded search terms, avoiding generic terms that were expensive and not profitable. By bidding on more specific keywords, we were able to successfully leverage these terms for profitability.

02

Conquested Competitors’ Keywords

By researching keywords that similarly-priced competitors we were able to bid on those terms to appear alongside their direct competitors and begin to take over those terms.

03

Maintained Branded Coverage

Branded content was an integral part of the brand’s existing strategy, so we maintained that coverage to ensure it wasn’t taken over by competitors.

04

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