Action Items
After implementing these strategies, we were able to increase our conversion rate by 35% in just two months.
On the day we launched these campaigns, sales increased and ACoS decreased nearly instantly because our products were getting into the hands of people who were searching for them.
Restructured Campaigns
We sought to implement overlap within and across campaigns. To address this, we broke these out and optimized each keyword with the product that related most closely.
Implemented Search Term Isolation
By negating keywords that weren’t converting and isolating keywords that had a high conversion rate, we were able to highlight relevant products and place them on SERPs.
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