Case Study

Deer Stags

Men’s shoe brand Deer Stags wanted to increase their Amazon sales while simultaneously lowering their ACoS.

Amazon Advertising

Case Study

Deer Stags

Amazon Advertising

Men’s shoe brand Deer Stags wanted to increase their Amazon sales while simultaneously lowering their ACoS.

Download

Results

ACoS

-33%

Decreased ACoS while increasing sales

Ad Sales

+30%

Increased ad sales while decreasing spend

Ad Spend

-13%

Decreased ad spend while increasing ad sales

Results

ACoS

-33%

Decreased ACoS while increasing sales

Ad Sales

+30%

Increased ad sales while decreasing spend

Ad Spend

-13%

Decreased ad spend while increasing ad sales

Services

The Problem

Deer Stags had structured their ad account around broad keywords, which lowered their conversion rate and prevented their products from appearing for relevant search terms.

The Solution

We sought out to restructure Deer Stags’ ad campaigns to eliminate overlap between keywords and allow products to appear in the appropriate search results.

Action Items

After implementing these strategies, we were able to increase our conversion rate by 35% in just two months.

On the day we launched these campaigns, sales increased and ACoS decreased nearly instantly because our products were getting into the hands of people who were searching for them.

Restructured Campaigns

We sought to implement overlap within and across campaigns. To address this, we broke these out and optimized each keyword with the product that related most closely.

Implemented Search Term Isolation

By negating keywords that weren’t converting and isolating keywords that had a high conversion rate, we were able to highlight relevant products and place them on SERPs.

The Challenge

Deer Stags had structured their ad account around broad keywords, which lowered their conversion rate and prevented their products from appearing for relevant search terms.

Action Items

After implementing these strategies, we were able to increase our conversion rate by 35% in just two months.

On the day we launched these campaigns, sales increased and ACoS decreased nearly instantly because our products were getting into the hands of people who were searching for them.

01

Restructured Campaigns

We sought to implement overlap within and across campaigns. To address this, we broke these out and optimized each keyword with the product that related most closely.

02

Implemented Search Term Isolation

By negating keywords that weren’t converting and isolating keywords that had a high conversion rate, we were able to highlight relevant products and place them on SERPs.

03

04

The Solution

No items found.
No items found.
No items found.

The Creative

No items found.

Ready to expand your brand?
Drop us a line.

Which services are you interested in? Check all that apply.
Blue Wheel is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow Blue Wheel to store and process the personal information submitted above to provide you the content requested.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.