Case Study

Avatara

Beauty brand Avatara wanted to achieve significant growth on their TikTok channel to better serve their target demographic.

TikTok
Organic Social Media

Case Study

Avatara

Beauty brand Avatara wanted to achieve significant growth on their TikTok channel to better serve their target demographic.

Download
TikTok
Organic Social Media

Results

TikTok Followers

+800%

Increased to reach their brand goals

Cost Per Follower

28%

Lower than industry average

Profile Views

1M

Over 6 months

Results

TikTok Followers

+800%

Increased to reach their brand goals

Cost Per Follower

28%

Lower than industry average

Profile Views

1M

Over 6 months

Services

The Problem

Despite the brand’s popularity with Gen Z, they were seeing minimal success on TikTok even with posting consistently.

The Solution

We created a TikTok strategy using boosted posts to increase brand awareness, engagement, and follower count.

Action Items

Our team leveraged branded videos and user-generated content (UGC) to attract and engage more of Avatara’s identified customer demographic. Our goal with these action items was to amplify their organic content to attract more visitors — and convert those visitors into engaged followers.

Sourced Content

Our team sourced brand-created videos, in-store showcases, and user-generated content for Avatara.

Strategized Audiences

Because of Avatar’s target demographic and customer base, our team strategically focused on TikTok with a boosted post strategy.

Created Content Calendar

We created a comprehensive content document that included the posting schedule for videos with dedicated hashtags and audio.

The Problem

Despite the brand’s popularity with Gen Z, they were seeing minimal success on TikTok even with posting consistently.

Action items

Our team leveraged branded videos and user-generated content (UGC) to attract and engage more of Avatara’s identified customer demographic. Our goal with these action items was to amplify their organic content to attract more visitors — and convert those visitors into engaged followers.

01

Sourced Content

Our team sourced brand-created videos, in-store showcases, and user-generated content for Avatara.

02

Strategized Audiences

Because of Avatar’s target demographic and customer base, our team strategically focused on TikTok with a boosted post strategy.

03

Created Content Calendar

We created a comprehensive content document that included the posting schedule for videos with dedicated hashtags and audio.

04

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