Case Study


Beauty brand Avatara wanted to achieve significant growth on their TikTok channel to better serve their target demographic.

Organic Social Media


TikTok Followers


Increased to reach their brand goals

Cost Per Follower


Lower than industry average

Profile Views


Over 6 months

The Problem

Despite the brand’s popularity with Gen Z, they were seeing minimal success on TikTok even with posting consistently.

The Solution

We created a TikTok strategy using boosted posts to increase brand awareness, engagement, and follower count.

Action Items

Our team leveraged branded videos and user-generated content (UGC) to attract and engage more of Avatara’s identified customer demographic. Our goal with these action items was to amplify their organic content to attract more visitors — and convert those visitors into engaged followers.

Sourced Content

Our team sourced brand-created videos, in-store showcases, and user-generated content for Avatara.

Strategized Audiences

Because of Avatar’s target demographic and customer base, our team strategically focused on TikTok with a boosted post strategy.

Created Content Calendar

We created a comprehensive content document that included the posting schedule for videos with dedicated hashtags and audio.



Ready to expand your brand?
Drop us a line.

Which services are you interested in? Check all that apply.
Blue Wheel is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow Blue Wheel to store and process the personal information submitted above to provide you the content requested.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.