Results
TikTok Followers+800%Increased to reach their brand goals
Cost Per Follower28%Lower than industry average
Profile Views1MOver 6 months
The Challenge
Despite the brand’s popularity with Gen Z, they were seeing minimal success on TikTok even with posting consistently.
The Process
Our team leveraged branded videos and user-generated content (UGC) to attract and engage more of Avatara’s identified customer demographic. Our goal with these action items was to amplify their organic content to attract more visitors — and convert those visitors into engaged followers.
1Sourced Content
Our team sourced brand-created videos, in-store showcases, and user-generated content for Avatara.
2Strategized Audiences
Because of Avatar’s target demographic and customer base, our team strategically focused on TikTok with a boosted post strategy.
3Created Content Calendar
We created a comprehensive content document that included the posting schedule for videos with dedicated hashtags and audio.
The Solutions
We created a TikTok strategy using boosted posts to increase brand awareness, engagement, and follower count.
