Case Study

Malin + Goetz

Luxury beauty brand Malin + Goetz came to Blue Wheel to expand their advertising efforts in order to improve their overall revenue — but more importantly to work with a forward-thinking thought partner.

Amazon Advertising
Catalog Management


Prime Day Sales


Increase from previous year

Amazon Ad Sales


Growth from previous year

Total Revenue


Increase from  forecasted revenue

The Problem

Malin + Goetz was experiencing a lull in their advertising sales and overall revenue on Amazon. They had difficulty growing specific hero products due to high competition within their category.

The Solution

Blue Wheel served as a thought partner who challenged their approach while maintaining a strong data drive, responsiveness, and shared forward thinking.

Action Items

We started by creating campaigns to highlight new launches and drive sales to specific products and categories.

With Prime Day approaching, it was a perfect chance to take advantage of the increased sales opportunities. By ramping up our advertising efforts around this two-day sale, we were able to see great results.

By driving traffic to Amazon from Instagram and TikTok advertising, we were able to increase new-to-brand customers, which the brand was struggling to gain before.

Prime Day Strategy

We worked directly with the brand’s Amazon Vendor Manager to submit a 30% Spotlight deal prior to Prime Day.

Amazon Advertising

We produced a Banner ad linking to their Brand Store page to drive all branded traffic directly to the Prime Day store.

Content Optimization

We created a Prime Day badge within their brand store, increasing awareness around the discounts that were running.

Off-Amazon Retargeting

By utilizing off-Amazon advertising, we were able to create awareness around the Prime Day discounts that were running, driving additional traffic from Instagram and TikTok.



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