We started by creating campaigns to highlight new launches and drive sales to specific products and categories.
With Prime Day approaching, it was a perfect chance to take advantage of the increased sales opportunities. By ramping up our advertising efforts around this two-day sale, we were able to see great results.
By driving traffic to Amazon from Instagram and TikTok advertising, we were able to increase new-to-brand customers, which the brand was struggling to gain before.
Prime Day Strategy
We worked directly with the brand’s Amazon Vendor Manager to submit a 30% Spotlight deal prior to Prime Day.
We produced a Banner ad linking to their Brand Store page to drive all branded traffic directly to the Prime Day store.
We created a Prime Day badge within their brand store, increasing awareness around the discounts that were running.
By utilizing off-Amazon advertising, we were able to create awareness around the Prime Day discounts that were running, driving additional traffic from Instagram and TikTok.