Results
The Challenge
The brand was being negatively impacted by the saturation of low-price alternatives on Amazon, poor search results, and content that had not been properly optimized, monitored, or protected.
The Process
We took a holistic approach when it came to optimizing Thirty Three Threads’ Amazon account. By implementing Fulfillment by Amazon and seller-fulfilled shipping options, we were able to successfully improve their inventory management.
Based on our full inventory and product listing audit, we established a new tactical merchandising process.
Additionally, we reviewed and updated over 1,200 SKUs and optimized over 250 product listings.
We implemented an inventory management plan that would give the brand strategic fulfillment options to automate customer satisfaction.
We updated the brand’s merchandising efforts by revising SKUs and optimizing product listings with keywords, images, Enhanced Brand Content, and videos.
By leveraging the SellerSight™ toolset, we were able to identify and successfully shut down unauthorized sellers across the marketplace.
Thanks to our comprehensive advertising strategy and optimized product listings, we were able to see a 45% lift in advertising sales.
The Solutions
After completing a comprehensive analysis, our team developed a multifaceted strategy to help the brand thrive on Amazon across all areas.
