Case Study

33 Threads

Leading yoga apparel brand Thirty Three Threads came to Blue Wheel to help them re-enter Amazon after previously terminating their relationship with the marketplace due to issues maintaining brand integrity and lack of sales growth.

Amazon Advertising
Full-Service Marketplace Management
Brand Protection
Inventory & Fulfillment


Total Sales


Growth seen in first six months working together

Advertising Sales


Increased after six months of partnering

Sales Growth


Sales increase comparing November 2016 to November 2019

The Problem

The brand was being negatively impacted by the saturation of low-price alternatives on Amazon, poor search results, and content that had not been properly optimized, monitored, or protected.

The Solution

After completing a comprehensive analysis, our team developed a multifaceted strategy to help the brand thrive on Amazon across all areas.

Action Items

We took a holistic approach when it came to optimizing Thirty Three Threads’ Amazon account. By implementing Fulfillment by Amazon and seller-fulfilled shipping options, we were able to successfully improve their inventory management.

Based on our full inventory and product listing audit, we established a new tactical merchandising process.

Additionally, we reviewed and updated over 1,200 SKUs and optimized over 250 product listings.

Inventory Management

We implemented an inventory management plan that would give the brand strategic fulfillment options to automate customer satisfaction.

Content Optimization

We updated the brand’s merchandising efforts by revising SKUs and optimizing product listings with keywords, images, Enhanced Brand Content, and videos.

Brand Protection

By leveraging the SellerSight™ toolset, we were able to identify and successfully shut down unauthorized sellers across the marketplace.

Amazon Advertising

Thanks to our comprehensive advertising strategy and optimized product listings, we were able to see a 45% lift in advertising sales.



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