From Risk to Reward: How Brand Protection Drives Revenue
Watch this webinar with Blue Wheel's Brand Protection Manager, Paula Ponce, as we discuss how brand protection drives revenue.
January 22, 2025
A glimpse of what you’ll learn:
In the online marketplace, protecting your brand goes beyond creating a unique product. For eCommerce brands, unauthorized sellers and counterfeit products can negatively impact sales, dilute brand integrity, and erode customer trust and brand reputation. Effective brand protection requires a multi-layered approach and deep knowledge of the process, especially on platforms like Amazon.
Key Takeaways:
- The impact of unauthorized sellers and counterfeit products on your brand’s revenue and reputation
- How to align business goals with a brand protection program to drive sustainable growth
- Effective strategies for combating fraud and enforcing authorized seller policies
- The role of data-driven insights in building an effective brand protection program
