On this episode of our eCommerce Exchange series, Nicole Reich and Diana Gordon discuss the challenges brands are facing in the evolving ecommerce landscape today. In this session, Diana & Nicole cover the following topics:
- Common trends seen in the current eCommerce environment and the impact on brands.
- How the fragmentation of the marketplace is causing disruption across eCommerce.
- Tactical efforts to combat the challenges brands are facing.
- The importance of a cohesive creative strategy in an the overall media plan.
- Tips for brands as they head into Q4 and the holiday season.