On this episode of our eCommerce Exchange series, Nicole Reich discusses the rise of retail media networks and the benefits to eCommerce brands with our VP of Advertising, Tayler Jaksim. In this session, Tayler & Nicole cover the following topics:
- Defining retail media and the benefits for brands.
- How ad spend works within the retail media network.
- Budgeting between retail sites, marketplaces, and DTC.
- How brands should think about their audiences as it relates to retail buying.
- Importance of first-party data for a retail media strategy.