Case Study

Voloom

Voloom wanted to monetize their TikTok influencer program with the additional goal of gaining content to use organically and in advertising.

Influencer Marketing
TikTok

Case Study

Voloom

Voloom wanted to monetize their TikTok influencer program with the additional goal of gaining content to use organically and in advertising.

Download
Influencer Marketing
TikTok

Results

Impressions

1.92M

Achieved in just 8 months

ROI

147.5%

Return on influencer spend

Revenue

$76K

From influencer conversions alone

Results

Impressions

1.92M

Achieved in just 8 months

ROI

147.5%

Return on influencer spend

Revenue

$76K

From influencer conversions alone

Services

The Problem

Voloom was struggling to drive meaningful revenue from their affiliate efforts. They were also looking to reuse that influencer content in their social advertising and organic social accounts.

The Solution

Our social team are experts at TikTok influencer marketing. We create a comprehensive strategy to reach their overall campaign goals and objectives.

Action Items

Voloom’s success differed from other influencer strategies because their product is very unique and shows an immediate improvement of a common issue—thin, non-voluminous hair. By getting the product into the right hands, we were able to display the truly unique quality of the product.

Developed Strategic Partnerships

We’ve found that influencers with lower followings often have more selling power on TikTok because of the platform’s unique algorithm.

Offered Affiliate Codes

By giving influencers an affiliate code, instead of just a one-time payment per post, we created an incentive for them to post content surrounding the product on their own — often more than one time.

Designed Campaign Strategy

We designed a custom strategy for Voloom based on their target buyer and budget. We were able to secure influencers ranging from 5K–200K followers across platforms.

Outlined Post Guidelines

We set guidelines for the influencers creating the videos, ensuring the right information is conveyed while still giving them flexibility to be creative and use their own voice.

The Problem

Voloom was struggling to drive meaningful revenue from their affiliate efforts. They were also looking to reuse that influencer content in their social advertising and organic social accounts.

Action items

Voloom’s success differed from other influencer strategies because their product is very unique and shows an immediate improvement of a common issue—thin, non-voluminous hair. By getting the product into the right hands, we were able to display the truly unique quality of the product.

01

Developed Strategic Partnerships

We’ve found that influencers with lower followings often have more selling power on TikTok because of the platform’s unique algorithm.

02

Offered Affiliate Codes

By giving influencers an affiliate code, instead of just a one-time payment per post, we created an incentive for them to post content surrounding the product on their own — often more than one time.

03

Designed Campaign Strategy

We designed a custom strategy for Voloom based on their target buyer and budget. We were able to secure influencers ranging from 5K–200K followers across platforms.

04

Outlined Post Guidelines

We set guidelines for the influencers creating the videos, ensuring the right information is conveyed while still giving them flexibility to be creative and use their own voice.

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