Amazon continues to be one of the most powerful growth channels for eCommerce brands, but success on the platform has become increasingly complex. What once worked as a series of isolated tactics, launching products, running ads, and optimizing listings, has evolved into a much more interconnected system.
Today, performance on Amazon is influenced by a combination of factors, including creative execution, retail media strategy, inventory management, and broader direct-to-consumer (DTC) insights. Brands that are able to connect these elements effectively are better positioned to drive sustainable growth.
At Blue Wheel, Amazon is not approached as a standalone channel, but rather as part of a broader commerce strategy that supports long-term performance across all touchpoints.
Explore our full-service approach here.
Creative and Imaging: Supporting Conversion and Brand Consistency
Creative plays a critical role in how customers engage with products on Amazon. As shopping behavior becomes increasingly visual and mobile-driven, product detail page (PDP) content must communicate value quickly and clearly.
In many cases, brands that experience strong traffic, but lower-than-expected conversion rates are facing a creative gap rather than a demand issue. Aligning Amazon creative with broader brand messaging, particularly across DTC channels and paid media, can help create a more consistent and compelling customer experience.
What This Looks Like in Practice
For one brand, improving PDP imagery and aligning it with paid social creative resulted in a measurable lift in conversion rate, without requiring additional traffic investment. Our team coordinated the strategy, photoshoots, editing and execution of the creative plan from end-to-end.
What This Service Includes
Our Amazon creative services are designed to support both conversion and advertising performance. This includes:
- PDP image strategy and visual storytelling
- Studio and lifestyle photography production (both table-top or model if needed)
- Infographic design aligned to Amazon best practices
- Ad creative development for Sponsored Brands, Sponsored Display, and DSP
- Image formatting and resizing to meet Amazon compliance requirements
- Ongoing creative testing and optimization
Pricing Structure
Creative services are offered on a custom, quote-based model.
Typical ranges include:
- Individual PDP optimizations starting at $750
- 12 month packages based on the number of PDPs optimized ranging from $25K to $150K
Operations and Inventory: Enabling Consistent Performance
Operational execution is a foundational component of Amazon success. Inventory availability, fulfillment readiness, and shipment accuracy all have a direct impact on performance metrics, including Buy Box ownership, organic ranking, and advertising efficiency.
Brands that rely on reactive inventory management often encounter issues such as stockouts or excess inventory, both of which can disrupt growth. A more proactive approach, supported by forecasting and demand planning, helps ensure consistency.
What This Service Includes
Our operational consulting services include:
- FBA prep and packaging requirements guidance
- Shipment creation, tracking, and monitoring
- Inventory forecasting and demand planning
- Storage limit and fee optimization strategies
- Post-shipment issue resolution
Pricing Structure
- Pricing is customized based on operational complexity.
- Monthly retainer starting $2,000/mo.
Retail Media: Driving Performance Through Integrated Strategy
Amazon advertising has become a core driver of visibility and growth, but its effectiveness depends heavily on how well it is integrated into a broader marketing strategy.
Running Amazon Ads in isolation can limit performance. Instead, aligning messaging, targeting, and budget allocation across channels, including paid social and search, helps create a more cohesive customer journey.
What This Looks Like in Practice
For one brand, improving alignment between Amazon Ads and off-platform media channels led to increased efficiency, stronger brand engagement, and reduced wasted spend. Our team coordinated the advertising strategy, presented it to the client, confirmed the budget, and managed the campaign setup and optimization.
What This Service Includes
Our Amazon advertising services include:
- Campaign setup and management across Sponsored Products, Sponsored Brands, and Sponsored Display
- DSP strategy, audience targeting, and execution
- Keyword research, bid optimization, and budget allocation
- AMC insights and performance reporting
- Cross-channel alignment with broader paid media efforts
Pricing Structure
Advertising services are typically structured as:
- Percentage of ad spend (8%–15%)
- Monthly retainer ($2,500–$10,000+)
Account Management: Bringing Strategy and Execution Together
As Amazon programs become more complex, managing individual components in isolation can limit growth. Account management provides a centralized approach that ensures all aspects of the business are aligned and working toward shared goals.
Rather than focusing solely on execution, effective account management connects creative, media, operations, and catalog strategy into a unified plan.
What This Service Includes
Our account management services include:
- Daily monitoring of account health, performance, and sales trends
- Coordination across advertising, creative, and operations teams
- PDP optimization and catalog management
- Inventory alignment and forecasting support
- Strategic planning and performance reporting
- Communication with Amazon support
Pricing Structure
- Account management is offered as a monthly retainer based on scope:
- Monthly retainer starting $2,500/mo.
Training and Enablement: Building Internal Capabilities
For brands looking to build internal expertise, training and enablement provide a structured way to develop the knowledge required to manage Amazon effectively.
This approach is particularly valuable for teams with existing DTC experience who are expanding into Amazon.
What This Service Includes
Training services include:
- Amazon account setup and onboarding
- Customer service workflows and performance metrics
- Fulfillment education (FBA and FBM)
- Compliance and account health best practices
- Ongoing advisory support
Pricing Structure
- This is offered as a monthly retainer based on scope
- Project fees start at $5,000
A+ Content: Enhancing the Product Detail Page Experience
A+ Content provides an opportunity to expand beyond standard PDP elements and create a more engaging brand experience.
When aligned with broader brand messaging, A+ Content can improve both engagement and conversion by reinforcing product value and building customer confidence.
What This Looks Like in Practice
A brand with strong off-Amazon creative improved PDP performance by aligning A+ Content with its broader brand experience, resulting in increased engagement and higher conversion rates. Our team coordinated the brand’s A+ strategy, aligned with the client on what was going to be needed from a creative standpoint, and executed on creating A+ pages that aligned with the brand’s voice and style, creating a consistent shopping experience for the customers.
What This Service Includes
Our A+ Content services include:
- Content strategy and storytelling development
- Design and layout of A+ modules
- Asset creation, including graphics and copy
- Submission and troubleshooting within Amazon of A+ pages
- Ongoing updates and seasonal refreshes
Pricing Structure
This is offered as a monthly retainer based on scope
- Individual PDP optimizations starting at $750
- 12 month packages based on the number of PDPs optimized ranging from $25K to $150K
Catalog Management: Supporting Discoverability and Accuracy
A well-structured catalog is essential for both discoverability and conversion. Inaccurate or incomplete product data can limit visibility and create friction for both customers and the Amazon algorithm.
What This Service Includes
Catalog services include:
- SEO optimization for titles, bullets, and descriptions
- Backend keyword and attribute management
- Listing troubleshooting and suppression resolution
- Pricing and availability monitoring
- Brand Store and catalog consistency
- Virtual bundling and variation strategy
Pricing Structure
- This is offered as a monthly retainer based on scope
- Packages start at $1,000/mo.
Connecting Amazon and DTC for Stronger Growth
Amazon and DTC should not be treated as separate strategies. When aligned, each channel can inform and strengthen the other.
DTC insights, such as conversion behavior and messaging performance, can improve Amazon execution, while Amazon search and purchase data can inform broader marketing strategies.
This integrated approach allows brands to create a more consistent customer experience and unlock additional growth opportunities.
Final Thoughts
Building a scalable Amazon strategy requires more than optimizing individual components. It requires a connected approach that aligns creative, media, operations, and overall business strategy.
Brands that invest in this level of alignment are better positioned to drive consistent performance and long-term growth across both Amazon and their broader commerce ecosystem.
Blue Wheel
Blue Wheel is an omni-channel eCommerce agency that supports brands through marketplace management and performance advertising. With over $2B in revenue managed for our clients, we’ll help your brand from click to ship, scaling your brand’s sales across DTC, Amazon, Walmart, eBay, and retail.