Personalization and Perfecting the Art of Product Launches
In this webinar, speakers discuss how John Frieda successfully launched their UltraFiller+ range.
June 12, 2024
A glimpse of what you’ll learn:
When launching their new UltraFiller+ shampoo, conditioner and spray, John Frieda partnered with Blue Wheel to adopt an omnichannel strategy focused on:
Key Takeaways:
- Educating new and existing customers about their UltraFiller+ products Surveying customers to better understand their specific product needs
- Developing a buzz for the UltraFiller+ line prior to the national retail launch
- Surveying customers to better understand their specific product needs
- Testing effective UltraFiller+ communication
- Driving repeat purchase and replenishment
