Driving a Full-Funnel Strategy with Amazon DSP
The Amazon DSP (Demand-Side Platform) offers access to Amazon's vast ecosystem and cutting-edge targeting capabilities. In this webinar, Blue Wheel discusses fundamentals of Amazon DSP and AMC.
April 17, 2024
A glimpse of what you’ll learn:
Associate Director of Amazon DSP, Claire Stevens, discusses the fundamentals and benefits around Amazon's Demand-Side Platform (DSP) and the incredible capabilities for brands.
Key Takeaways:
- How DSP fits into your advertising strategy
- Mapping audiences to the marketing funnel
- Key elements of successful creative for DSP ads
- Benefits of using Amazon DSP alongside Sponsored Ads
- Using Amazon Marketing Cloud (AMC) with Amazon DSP
