Navigating the Growth of Retail Media
Identified as the fastest-growing digital ad category, retail media is expected to expand exponentially through 2024 and beyond. In this webinar, Blue Wheel discusses the opportunities around retail media for eCommerce brands.
January 31, 2024
A glimpse of what you’ll learn:
VP of Advertising, Tayler Jaksim, discusses the opportunities around retail media and the advanced digital targeting capabilities.
Key Takeaways:
- Benefits of retail media planning for brands
- Leveraging retail media for full-funnel omni-channel efforts
- The power of first-party data for hyper-targeted audience segmentation
- Finding the balance between marketplace, DTC, and retail media budgets
