It’s no question that Amazon generally favors Brand Owners over Re-Sellers who sell on their platform. One reason to suspect this is the fact that there's dozens of additional tools and features that Brand Owners get to benefit from, which are unavailable for regular Sellers.
If you’d like to read more about all the different types of programs available to Brands, we covered that previously in a recent article. Today, we’d like to go over Brand Analytics reporting specifically, and how Brand Owners can benefit from using the tool.
What is Brand Analytics Reporting?
Brand Analytics is a Reporting Feature available to Brand Owners in Seller Central — which focuses on providing insights on Repeat Purchase Behavior.
The report provides the following data:
- ASIN
- Product Title
- # of Orders Placed
- # of Unique Customers
- Repeat Customers %
- Repeat Purchase Sales $
- Repeat Purchase Sales %
- Repeat Purchase Ordered Product Sales — Prior Period
How Can Brands Benefit from Brand Analytics?
Driving Repeat Purchase Behavior should be a main goal for most Brands. Having a base of customers who purchase your product on a regular basis means a constant flow of sales coming in.
Brands can use Brand Analytics reporting to get a decent gauge on the Repeat Purchase Behavior of their products and track these numbers and their performance over time. These additional insights allow Brands to easily check if they should be putting more effort into driving repeat purchases.
What Has Changed Recently?
Recently, Amazon announced that Brands can now export their Brand Analytics Data! This is great because previously the data was only available on the webpage — making it difficult to get the full picture of your product data.
If you are a client looking for additional information, contact your Blue Wheel strategist. Or if you are interested in learning more about how we can assist your brand efforts in online marketplaces, schedule a consultation with our team!
Julia Asburry
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.