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The New Blue Wheel

Blue Wheel's Chief Growth Officer, Nicole Reich, recently sat down with CEO, Eitan Reshef, for the launch our eCommerce Exchange series. In our first video of the series, Nicole & Eitan discuss Blue Wheel's strategic approach to omni-channel.

March 11, 2025

In our first video of our eCommerce Exchange series, we want to introduce you to the new Blue Wheel, an omni-channel marketing and operational partner delivering excellence in digital commerce — from Click to Ship. Nicole & Eitan discuss Blue Wheel's strategic approach to omni-channel:

  • A quick background of Blue Wheel & how we got here.
  • Our proven process, the Performance Commerce Effect (PCE).
  • The benefits of connecting front-end marketing with back-end operations.
  • A roadmap of what's to come from Blue Wheel.