Case Study

Jacob Ash

Apparel and outdoor performance brand Jacob Ash was looking to improve storage limit issues, and ultimately increase sales across their brands.

Catalog Management
Marketplace Management
Inventory & Fulfillment
Expansion & Syndication


Total US Sales


Increased year over year

Total CA Sales


Increased year over year

Conversion Rate


Increased in 12 months

The Problem

Jacob Ash was looking to improve their inventory and shipping efforts, struggling with lack of brand awareness within their target demographic, and address limited traffic, reviews, and organic ranking.

The Solution

Blue Wheel strategized inventory and fulfillment improvements, content optimizations, and advertising campaigns in order to address their account as a whole.

Action Items

The team at Blue Wheel worked with Jacob Ash to address their inventory issues, with a specific focus on the seasonality of their products.

By integrating our inventory strategies with our Amazon Advertising tactics, we were able to move products to make room for upcoming seasonal product needs, all while maintaining their goal TACoS. Lastly, our team had custom videos created for top-selling products to use on Product Display Pages and in Sponsored Brand ads.

Inventory & Fulfillment

Our team provided alternate options to increase storage limits and product sellthrough. Additionally, coupons and sale prices moved slow inventory to free up more space and prepare for seasonal product pushes.

Amazon Advertising

We implement weekly ad campaign optimizations at a higher TACoS, then let it naturally decrease to 14% cumulative to reach their initially established goal.

Content Optimizations

By monitoring their weekly 80/20 products, we were able to make optimizations to their A+ product pages to ensure top-selling products were highlighted.



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