Results
The Challenge
The Process
The team at Blue Wheel worked with Jacob Ash to address their inventory issues, with a specific focus on the seasonality of their products.
By integrating our inventory strategies with our Amazon Advertising tactics, we were able to move products to make room for upcoming seasonal product needs, all while maintaining their goal TACoS. Lastly, our team had custom videos created for top-selling products to use on Product Display Pages and in Sponsored Brand ads.
Our team provided alternate options to increase storage limits and product sellthrough. Additionally, coupons and sale prices moved slow inventory to free up more space and prepare for seasonal product pushes.
We implement weekly ad campaign optimizations at a higher TACoS, then let it naturally decrease to 14% cumulative to reach their initially established goal.
By monitoring their weekly 80/20 products, we were able to make optimizations to their A+ product pages to ensure top-selling products were highlighted.
The Solutions
Blue Wheel strategized inventory and fulfillment improvements, content optimizations, and advertising campaigns in order to address their account as a whole.
