Webinar

The Creator Playbook: How Trust-Driven Strategy Leads to Brand Growth

December 9, 2025 1:30 PM

In this webinar, Jana Weinstein, Senior Director of Earned Media at Blue Wheel, is joined by our partners at BWG to examine how creator-powered ecosystems are redefining trust and influence, and how brands can build scalable strategies across UGC, creator networks, and community hubs. It also highlighted how these ecosystems accelerate performance on channels like TikTok Shop and Amazon Affiliates.

https://www.bluewheelmedia.com/webinars-on-demand/the-creator-playbook-how-trust-driven-strategy-leads-to-brand-growth

A glimpse of what you’ll learn:

This webinar examines how creator-powered ecosystems are redefining trust and influence, and how brands can build scalable strategies across UGC, creator networks, and community hubs. It also highlighted how these ecosystems accelerate performance on channels like TikTok Shop and Amazon Affiliates.

Key Takeaways:

  • The trust shift: why modern consumers turn to creators over brand ads
  • The core components of a scalable 2026 creator ecosystem
  • How UGC, creator partnerships & niche advocates work together to build momentum
  • How off-platform creator partnerships are unlocking stronger, more engaged community ecosystems
  • How creator-driven trust ultimately fuels consideration & revenue
Watch On-Demand

Speakers

Jana Weinstein

Watch On-Demand