DSP Strategies for Prime Day Success

Blue Wheel's Director of Marketplace Advertising and Senior Manager of DSP discuss how to utilize DSP for your Prime Day strategy, and advertising considerations around the expansion of Prime Day into a 4-day event.

Key Takeaways:

• What the extended 4-day Prime Day format means for your brand
• Must-know prep tips and DSP strategies that actually work
• How to use AMC to build smarter, high-performing audiences
• Ways to stay visible, flexible, and profitable across all stages
• Tactical advice to stretch your ad dollars even further