The Creator Playbook: How Trust-Driven Strategy Leads to Brand Growth

In this webinar, Jana Weinstein, Senior Director of Earned Media at Blue Wheel, is joined by our partners at BWG to examine how creator-powered ecosystems are redefining trust and influence, and how brands can build scalable strategies across UGC, creator networks, and community hubs. It also highlighted how these ecosystems accelerate performance on channels like TikTok Shop and Amazon Affiliates.