Tackling eCommerce Brand Challenges

Blue Wheel's Chief Revenue Officer, Nicole Reich sits down with Director of Client Services, Diana Gordon, to discuss the uphill battles eCommerce brands are facing, and how to find solutions to improve your performance efforts.

On this episode of our eCommerce Exchange series, Nicole Reich and Diana Gordon discuss the challenges brands are facing in the evolving ecommerce landscape today. In this session, Diana & Nicole cover the following topics:

  • Common trends seen in the current eCommerce environment and the impact on brands.
  • How the fragmentation of the marketplace is causing disruption across eCommerce.
  • Tactical efforts to combat the challenges brands are facing.
  • The importance of a cohesive creative strategy in an the overall media plan.
  • Tips for brands as they head into Q4 and the holiday season.

Additional Resources

Digital Marketing Agency vs. In-House Marketing: Considerations and Benefits

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How to Get the Most Out of Your Ad Dollars Across DTC

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Omni-Channel Retailing: Maximizing Sales with an Omni-Channel Agency

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