In this eCommerce Exchange episode, Nicole Reich discusses all things social with our Director of Paid Social, Ragen Cooper. In this session, Ragen & Nicole cover the following topics:
- Importance of developing a a paid social strategy for brands.
- Three tips for for brands looking to succeed in social media advertising.
- Why TikTok should be a part of your brands paid social advertising mix.
- Importance of taking a full-funnel approach (the Performance Commerce Effect!) for paid social - not only focusing on ROAS - to see how our paid social strategy is contributing to a brands overall success.
- Where to focus paid social efforts for Q4 for any upcoming promo period.