Amazon has officially confirmed the return of Prime Big Deal Days in Fall 2025. Deal submissions are already being accepted, marking the start of preparations for one of the most significant shopping events of the year. While Amazon has not yet released the exact event dates, this is an early signal to begin strategizing now.
What Do We Know So Far About Fall Prime Day 2025?
Prime Big Deal Days has become a cornerstone in Amazon’s annual promotional calendar, serving as both a sales boost and an early kickoff to the holiday shopping season.
While Amazon has yet to confirm the official event dates, several important deadlines have already been announced for sellers preparing to participate in Prime Big Deal Days:
-Deals deadline for Prime Big Deal Days: August 21, 2025
-FBA Inventory arrival deadline for Prime Big Deal Days:
- AWD: August 29
- FBA Minimal Shipment Splits: September 10
- FBA Optimized Shipment Splits: September 19
When is Amazon's Prime Big Deal Days Sales Event in 2025?
Based on historical trends, Prime Big Deal Days is expected to take place in the second week of October. If Amazon follows last year’s timing, the event will begin around October 7, 2025.
Unlike past years, we think this year’s Prime Big Deal Days event will take place for 4 days, like Prime day 2025 did. This move would suggest Amazon is continuing to lean into longer promotional windows to drive greater customer engagement and sales momentum heading into the holiday season.
Preparing Now for Amazon's Prime Big Deal Days Sales Event:
Now is the time for sellers to act. Ensure your inventory is sent to Amazon and your deals are submitted in Seller Central as early as possible to secure eligibility, maximize visibility, and avoid last-minute bottlenecks ahead of Prime Big Deal Days.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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