New Review & Returns Insights Dashboard within Amazon Opportunity Explorer

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With the new Customer Review and Returns Insight Dashboards on the Opportunity Explorer page within Seller Central, sellers can uncover customer trends on Amazon preemptively, empowering sellers with crucial foresight before product launch.

What is the Customer Review Insights Dashboard within Amazon Opportunity Explorer?

The Customer Review Insights Dashboard provides sellers with detailed data surrounding customer reviews on existing products within that niche. When diversifying your catalog, it’s crucial to anticipate the challenges upfront. Many sellers eagerly expand their product lines only to be blindsided by the financial hit from poor reviews, and the subsequent impact on profitability. Instead of taking a stab in the dark, gain valuable insights into what customers already think about existing similar products on the market.

Utilizing Amazon's Customer Review Insights within the Opportunity Explorer Page:

To get to the Customer Review Insights Dashboard, use the Seller Central menu and navigate to Growth > Product Opportunity Explorer. From there, search the “niche” (product type) of the product you’re considering adding to your product assortment. This pulls up the niche details – including review insights, under the tab labeled “Customer Review Insights”.

source: Amazon

Here, you unlock great information that can help propel your growth on Amazon and potentially save you a future headache. Each insight is sorted into positive and negative topics, and sellers can toggle between the two. The available insights include:

  • Customer Review Insights
  • Topic Impact on Star Rating
  • Customer Review Topic Mentions Trends
source: Amazon

What is the Returns Insight Dashboard within Amazon Opportunity Explorer?

There’s also a new tab called “Returns” on the Opportunity Explorer page. Here, sellers get in-depth details on returns data from the past 6 months. Get the top return reasons mentioned along with the percentage and a historical graph showing the impact over time.

source: Amazon

How Amazon's Opportunity Explorer Helps Brands Expand Product Offerings:

When expanding your catalog, it’s important to get an idea of what you’re getting yourself into ahead of time. It's not a good idea to add a new product type to your assortment without properly vetting the niche in the first place. The Opportunity Explorer tool within Amazon Seller Central helps sellers gain the knowledge to determine if adding a new product type to their assortment makes sense.

If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.

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