Expanding globally is a major goal for many brands, however, doing so is easier said than done. Luckily, with the new Marketplace Product Guidance page in Amazon Seller Central, finding global opportunities is easier than ever with Global demand insights on your products!
What is the Marketplace Product Guidance Page in Seller Central?
The Marketplace Product Guidance page provides 3 different page views with key insights:
- Global Demand for your products: Get a list of products already in your catalog that would perform well globally. Download the recommendations to get a complete list of SKUs that would well in certain regions. Each recommendation comes with an “Opportunity Score” which is the level of opportunity.
- New Selection Recommendations: Get a custom list of products that are currently performing well globally on Amazon. Resellers can get insight into recommended products to add to their catalog, and Brand Owners can use the insights to get ideas for their own products!
- Category Insights: Get consumer preference insights on a category level – with Category insights, you can access unique data such as the “Search to Purchase” ratio, return ratio, number of new brands, etc.
Find Global Selling Opportunities with the Amazon Marketplace Product Guidance Page
One of the challenges that comes with expanding globally is knowing whether your products will perform well or not. There’s no sense in spending countless hours on getting your products available in a new region or country only to discover there’s little to no interest in your product. With the Global Demand for Your Products feature, Amazon sellers can now gain insights for free to see where there’s opportunity instead of being blindsided.
If you’re a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.