Check Your Amazon Brand Store Quality with New Insights Available

man checking boxes complete

Have you ever pondered about the performance quality of your Amazon brand store? Instead of relying on guesswork, uncover your store's standing with new Brand Store Quality Insights. Discover whether your brand stores are rated high, medium, or low quality, and gain valuable insights to enhance your performance!

What is Brand Store Quality on Amazon?

The Brand Store Quality score takes into account your efforts to enhance your store's performance. This score hinges on a key metric: average shopper "dwell time," measuring the duration customers spend exploring your brand store.

source: Amazon

Checking Your Brand Store Quality on Amazon:

To check your Brand Store Quality on Amazon, on the Amazon Ads portal, navigate to Brand Content > Stores. From here, you can view your quality rating.

source: Amazon

To get more insight, click “See insights” and choose “Brand Store quality”. Here you can get insight into your brand store’s dwell time, along with peer group dwell time (data from competitors).

source: Amazon

How Can Brands Improve their Store Quality on Amazon?

To improve your store quality rating, complete the recommended actions to drive more shoppers to your store and convert more sales. The more actions you take, the better your store quality will be, and the higher rating you will receive. This not only enhances the overall customer experience but also helps fuel your growth journey on Amazon.

source: Amazon

If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.

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