As Amazon gears up for another massive Prime Day in July 2025, Walmart is joining the summer savings frenzy once again with its own version, taking place July 8-13. Here’s what sellers can expect from Walmart’s Summer Deals event this year!
What is Walmart's Summer Deals Event?
Walmart’s Summer Deals shopping event is the retailer’s answer to sales like Amazon’s Prime Day. In past years, Walmart has offered major markdowns across categories like electronics, home, back-to-school essentials, and more, both online and in-store. Unlike Prime Day, anyone can shop these deals, although Walmart+ members get early shopping access.
How to Participate in Walmart's Summer Deals Event 2025:
Here’s how to prep for and participate in Walmart’s Summer Deals event:
- Plan your promotions now: Think ahead about which products you want to discount and to what extent. Keep in mind that you must offer at least a 10% discount for a chance to be featured!
- Advertising to stand out: Start building awareness for your brand in advance. Sponsored Search and Product ads can help your items stand out – even when customers are searching for competitors.
- Prep inventory and fulfillment: Stock up now on your best sellers to make sure you're ready to keep up with the spike in sales.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.