How Can Brands Benefit from Amazon's Creator Connections?

Amazon sellers – if you’re still relying solely on traditional ads or chasing influencer brand deals on Instagram, you’re missing out. Amazon has a tool right inside the ads console that could change the game for your marketing strategy: Creator Connections. It’s simple to use and built for performance-based influencer marketing – without some of the typical headaches.

What is Amazon's Creator Connections Hub?

Creator Connections is a feature available within Seller Central and the Amazon Ads console. It lets brands connect directly with Amazon-affiliated influencers. Rather than hunting down influencers across social media, brands can now:

• Launch influencer campaigns directly in the ads console

• Let creators choose which campaigns to accept based on their audience

• Offer commissions or one-time payments

• Track clicks and sales from one dashboard

Benefits of Amazon's Creator Connections Hub:

The benefits of using the Creator Connections hub include:

• Direct access to Amazon-verified creators

• Pay only for performance (commission-based)

• Built-in campaign tools

• Increased visibility and reach

Creating a Creator Connection Campaign:

To create a Creator Connection campaign, navigate to the ads console, then head to Brand Content > Creator Connections. From here, click “Create Request” next to the brand name.

From there, fill out details like your campaign name, overview, goals, budget, and commission rate. Next, you will choose the product(s) you’d like to include in the campaign.

If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.