Results
The Challenge
The Process
Blue Wheel implemented strategic action steps to help Premium Label Supply gain an edge over its competitors, successfully expand the brand, and achieve consistent growth on Amazon.
Blue Wheel helped Premium Label Supply get better product placement, and in some cases even outperform its main competitors, by being extremely competitive with the bids. With continuity, we slowly started gaining a higher market share percentage for our client.
Our Search Term Isolation (STI) bidding tactic allowed the brand to scale its campaigns effectively, accommodating new products and increasing daily caps. The general idea behind STI is to have Auto and Research campaigns on constant research and 'lookout' for new potential targets.
Search Term Isolation is ideal for brands willing to increase ad spend and scale campaigns since Auto and Research campaigns are constantly feeding Performance campaigns. It’s a never-ending process of harvesting new opportunities and reaching new customers. This tactic has been highly effective for Premium Label Supply, which frequently introduces new products and variations and has a presence in many categories.
The Solutions
Blue Wheel ensured regular campaign budgeting and ad spend increase, securing steady month-over-month growth. We launched campaigns that specifically targeted brand names with constant top placements. Efficiency was slightly lower, but the client’s presence and placement have significantly improved.
Our team implemented various optimization techniques and additional steps that helped focus on top-performing keywords and competitor products. During Q1, we applied modifiers of 40% on non-branded performance campaigns to secure more top search placements with high-volume keywords. The rest of the search and long-tailed keywords were covered with research campaigns. After the initial test and positive results, modifiers were increased to 50% one month later.
