Results
The Challenge
The Process
Blue Wheel’s blend of affiliate marketing and strategic advertising campaigns led to boosted product awareness, significant organic engagement, and continuous sales growth. We ran Video Shopping Ads for various John Frieda products before the Frizz Ease Blowout Spray launch. After the launch, we shifted to a GMV Max campaign centered on the new product, resulting in a significantly higher GMV on TikTok Shop.
Blue Wheel conducted affiliate outreach before John Frieda’s Frizz Ease Blowout Spray launch.
We identified the top-performing creators from the initial outreach and re-engaged them upon launch to ensure strong initial traction.
A performance-based payout structure was implemented, incentivizing top affiliates with higher commissions based on sales performance.
We utilized weekly reporting and metric analysis to showcase how authentic, high-performing creator content resulted in higher engagement and conversion rates.
The Solutions
Since John Frieda's Frizz Ease Blowout Spray was a TikTok-exclusive launch, Blue Wheel leveraged affiliate marketing to create organic buzz before the product hit retailers. This approach ensured that creators could organically promote the product, generating authentic engagement and word-of-mouth hype before paid media amplified its reach.
Blue Wheel implemented a dual-pronged strategy to reach the brand’s key objectives and drive meaningful results. First, we engaged thousands of creators to create widespread awareness for the product. Next, we identified and focused on top creators in the beauty space to introduce the product to highly engaged, relevant audiences.
