Outdoor Research Partners with Retail Bloom to Launch OR Pro on Amazon
Seattle, Wash. (January 17, 2023) - Outdoor Research (OR), the Seattle-based outdoor and tactical apparel & gear manufacturer is announcing its partnership with Retail Bloom to launch the OR Pro brand on Amazon.
In early 2022, Outdoor Research rebranded its military and tactical business under the OR Pro brand and has seen significant growth over the course of the year. As part of its ongoing growth strategy to expand the brand to a broader range of professional consumers, they have partnered with Retail Bloom, an eCommerce Marketplace Agency to launch OR Pro on Amazon.
Outdoor Research has been working with Retail Bloom for over 3 years, managing the Outdoor Research store on Amazon and they have been an integral part of the OR brand growth on Amazon. As such it was only logical that when OR was looking to launch OR Pro on Amazon they continue to build on the relationship with Retail Bloom.
“With the tremendous success we have had with Retail Bloom in the outdoor industry we were very excited to grow our partnership with them to launch OR Pro on Amazon”, says David Hein, General Manager at Outdoor Research. “With the experience, knowledge and expertise that Retail Bloom brings to the table, we are excited to get the OR Pro brand in front of the Amazon consumer.”
“We are beyond thrilled that Outdoor Research has partnered with Retail Bloom to launch OR Pro on Amazon. The brand resonates with not only the outdoor enthusiast and consumer but with the professional and first responder market. With its over 30-year history of providing US made and off-shore products to the US military and first responders around the world, we now have the ability to provide these products to an even broader range of consumers on Amazon”, says Nicole Reich, Vice President of Sales & Marketing & Co-Founder of Retail Bloom.
Check out all of the new OR Pro and Outdoor Research products at Outdoor Research on Amazon
About Outdoor Research
Since 1981 we have demonstrated our expertise in the outdoor and professional industries with award-winning gear. Our ambassadors, non-profit partners and employees sustain us through seemingly impossible challenges. Join us at outdooresearch.com.
Find out more about OR Pro and Outdoor Research at www.outdoorresearch.com.
About Retail Bloom
Retail Bloom based in Rochester Hills, Michigan was launched in 2015 by founders with a combined 40 years of retail and brand experience. Retail Bloom helps brands through a variety of strategies and models that fit their specific needs, regardless of their vendor, seller or hybrid approach. Today, Retail Bloom manages over 90 brands, and is in the top 1% of sellers on amazon.
Find out more about Retail Bloom at www.retailbloom.com.