How to Decide If Your Brand Needs TikTok

Digital Marketing

You’ve probably heard of TikTok, and that’s no surprise. With one billion monthly active users, it’s the most popular social media platform in the world. In fact, TikTok has been the most downloaded app for the last three years, with 656 million downloads in 2021 alone.

With stats like that, it’s easy to think that your brand needs to be active on TikTok to connect with and market to potential customers, but that may not be the case. So, how do you decide if TikTok is right for your brand? Read on to find out.

Who are your customers?

When considering TikTok marketing, the first component to consider is your customer demographics, specifically their age. Most TikTok users are between the ages of 16 and 34, so if the majority of your customers are over 40, TikTok may not be the best marketing avenue.

TikTok’s user base is also primarily female, 56% worldwide and 61% in the U.S. If your products are geared towards people who identify as male, then investment in TikTok may not be the best choice.

How will you use Tik Tok?

TikTok is unique in that it is driven by short-form videos. If you plan to utilize TikTok for marketing and engagement purposes, you need to make sure that you can create short-form content that’s still entertaining or helpful.

It’s also important to note that trendy content does best on TikTok. Keep an eye out for which hashtags, challenges, and sound bites are popular at any given time, and try to capitalize on them. Create content that’s on brand and authentic, but that’s also relevant to the platform.

Try creating brief how-to or behind-the-scenes videos that feature your products without overselling them. If your brand is active on YouTube, you can also take YouTube content, shorten it, and reuse it on TikTok.

Can you be consistent?

Consistency is key when it comes to building (and maintaining) a dedicated and engaged following on social media. It’s helpful to follow trends and for your content to be entertaining, but if you can’t be consistent, it may not be worth the time investment.

If you’re not ready to pull the trigger on paid TikTok marketing, it may be best to start out with a regular account. From there, you can learn the platform, test which posts are most popular, and find out what your target audience wants to see from you. Once you know what your audience wants to see, and your brand has been posting consistently, then try paid or influencer marketing.

While TikTok is the newest social media platform, it is arguably the most successful and its popularity isn’t going to fade anytime soon. With that in mind, it’s worth noting that not every brand has to use every social media platform to market its business.

Social media marketing is incredibly valuable and has an immense ROI if you’re willing to invest in it. What’s most important is that you spend time where your customers are and present your brand authentically.

If you’re thinking about getting on TikTok or growing your account but aren’t sure where to begin, the team at Blue Wheel would be happy to help!

Simply fill out the form below and we’ll get in touch to discuss your TikTok goals.

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