With spring approaching, it’s time to discover what Amazon, a global leader in retail eCommerce, has in store for us this season. If you’re advertising on the Amazon platform, you’re familiar with its continuous updates and improvements, aiming to help brands attract more customers to their products.
While Amazon Prime Day is a well-known annual event that brings exclusive deals for Prime members, Amazon announced another event, called the Amazon Big Spring Sale. As the number of Amazon sellers grows daily, you should grab this opportunity to stay ahead of your competition.
What is the Amazon Big Spring Sale?
Amazon first launched its new spring online shopping event in 2023, and it lasted three days, running from March 27–29. This year, they've bumped it up to five days.
Last year’s Spring Sale offered up to 40% discounts for products in various categories. So, if your brand is on the eCommerce giant’s platform, now is the time for ‘spring cleaning’ of your product inventory, listing pages, and Amazon advertising campaigns; this is a great opportunity to not only boost sales, but focus on stale or aging inventory - any inventory over 90 days.
Getting Ready for the Amazon Spring Sale
Amazon has confirmed their Big Spring Sale, happening March 20-25, 2024. Starting on March 20th at 12:01am PT, this event was announced just a week prior to the start of the sale, leaving many sellers scrambling to prepare. With only a few days to go, we have a few quick tips for you to prepare for the event.
Run Your Promos
If you're limited on the amount of promos you can run, it's okay to skip this event. You can expect a little slower-than-normal days. However, if you are not running a promo, we do not recommend increasing ad spend during this time, as consumers are likely only looking for price discounts, and it would lead to a lower conversion rate.
In case you're running a discount, you can expect to see a lift in sales similar to the first Fall Prime Day. But do not expect a lift seen during the more traditional tentpole events such as July Prime or Cyber Week.
Prepare Your Product Inventory
Start by using the next few days to check your inventory and improve your product listings. The last thing you want to happen is to have your products out of stock. Customer satisfaction is crucial, so it’s better to be safe than sorry. Ensure that your inventory is ready for increased orders that are to be expected with great offers and discounts.
Modify Your Product Listings
Whether your products belong to a beauty, fashion, tech, or household essentials category, dedicate your time until the second half of March to research and monitor how other brands are competing and how they adjust their product detail pages before the anticipated Amazon Spring Sale event. Customer reviews of your products and competitors’ products can provide valuable insights and help you revise your brand’s product images, bullet points, descriptions, and A+ content on time. Make quick and necessary changes to get ahead of the fierce competition and succeed during the upcoming Amazon shopping event.
Adjust Your Advertising Campaigns
Lastly, make strategic adjustments to your advertising campaigns to help your products get in front of shoppers who are interested in them and are awaiting sales to make the purchases.
Amazon’s online shopping events, such as Prime Day and its latest Spring Sale, attract millions of global customers with significant product discounts. This event is just another chance to attract potential buyers with enticing deals. So, determine and prepare your product discounts!
A Quick Tip From the Team
We suggest using Sponsored Brands to appear in key locations on Amazon and increase brand awareness. This will help you stay top of mind with current and potential customers and improve the odds of them choosing your products over competitors' products during spring sales.
Final Thoughts
With rising excitement around another Amazon tentpole event, we recommend you apply some of these preparation tips to your brand’s strategy and get ready on time. Apart from the Amazon website, you can check Blue Wheel’s website and social media channels for the latest updates about this event and more eCommerce news.
Are you interested in ways to scale your brand with our Amazon marketing and advertising services? Visit our Amazon solutions page today to learn more and get in touch.
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