Webinar

Navigating the Growth of Retail Media

January 31, 2024 1:30 PM

Identified as the fastest-growing digital ad category, retail media is expected to expand exponentially through 2024 and beyond. In this webinar, Blue Wheel discusses the opportunities around retail media for eCommerce brands.

https://www.bluewheelmedia.com/webinars-on-demand/navigating-the-growth-of-retail-media

A glimpse of what you’ll learn:

VP of Advertising, Tayler Jaksim, discusses the opportunities around retail media and the advanced digital targeting capabilities.

Key Takeaways:

  • Benefits of retail media planning for brands  
  • Leveraging retail media for full-funnel omni-channel efforts  
  • The power of first-party data for hyper-targeted audience segmentation
  • Finding the balance between marketplace, DTC, and retail media budgets
Watch On-Demand

Speakers

Tayler Jaksim

VP of Advertising

Blue Wheel

Watch On-Demand