Integrating a Paid Social Strategy

In this eCommerce Exchange episode, Nicole Reich discusses all things social with our Director of Paid Social, Ragen Cooper. In this session, Ragen & Nicole cover the following topics:

• Importance of developing a a paid social strategy for brands.
• Three tips for for brands looking to succeed in social media advertising.
• Why TikTok should be a part of your brands paid social advertising mix.
• Importance of taking a full-funnel approach (the Performance Commerce Effect!) for paid social - not only focusing on ROAS - to see how our paid social strategy is contributing to a brands overall success.
• Where to focus paid social efforts for Q4 for any upcoming promo period.