Importance of Lifecycle Marketing

Nicole Reich discussed the importance of an email & SMS strategy for eCommerce brands with our Director of Lifecycle Marketing, Lisa Wendland.

In this episode, Nicole & Lisa discuss Blue Wheel's approach to email and SMS marketing:

A quick breakdown of lifecycle marketing and why it's important for eCommerce brands.
Best practices and strategies we're focusing on to grow our brand partners.
Common issues we see clients facing when considering email and SMS - and how brands can overcome those challenges.
How to decide when to drive traffic to DTC and when to drive traffic to Marketplaces.
How lifecycle marketing works within the Performance Commerce Effect (PCE).

‍

‍

Additional Resources

Adding SMS Marketing to your Brand’s Lifecycle Marketing

How to Use Lifecycle Marketing to Promote Prime Day Sales

Digital Marketing Agency vs. In-House Marketing: Considerations and Benefits