Building a Brand Protection Foundation

In this eCommerce Exchange episode, Nicole Reich & Brand Protection Manager, Andy Buss discuss Blue Wheel's approach to brand protection:

• Blue Wheel's definition of brand protection & the three steps involved in protecting your brand.
• Why brand protection is so crucial for the rest of eCommerce efforts as a whole.
• Laying a proper brand protection foundation and overcoming the First Sale Doctrine.
• How to quantify the impact of brand protection for eCommerce brands.
• Where in the Performance Commerce Effect (PCE) brand protection comes into play.