2024 eCommerce Trends

We're back with our eCommerce Exchange series. This week, Nicole Reich sits down with our VP of Sales, Zach Riegle to talk 2024 eCommerce trends to keep an eye on. In this session, Zach & Nicole cover the following topics:

• Growth of social commerce, specifically TikTok Shop.
• How influencer strategy is transforming, from DTC to Amazon.  
• The challenge around creating content quickly and affordably.
• The shift away from digital tracking and the movement into a cookie-less world.
• Opportunities when harnessing Amazon first-party data in an increasingly cookie-less world.