Case Study
Three Dog Bakery is a dog treats company with a heavy presence in Walmart's physical stores. They have a great conversion rate amongst shoppers aware of the brand. The goal was to continue expanding Three Dog Bakery's reach by actively pushing ads to new audiences, increasing brand engagement, and ensuring growth.
Case Study
Three Dog Bakery is a dog treats company with a heavy presence in Walmart's physical stores. They have a great conversion rate amongst shoppers aware of the brand. The goal was to continue expanding Three Dog Bakery's reach by actively pushing ads to new audiences, increasing brand engagement, and ensuring growth.
NTB sales
Increase in New-to-Brand Sales
Ad Revenue
Increase in Ad Revenue
ROAS
Increase in ROAS
NTB sales
Increase in New-to-Brand Sales
Ad Revenue
Increase in Ad Revenue
ROAS
Increase in ROAS
ACoS
Decrease in ACoS
Overall Sales
Increase in Overall Brand Sales
Walmart Connect
Three Dog Bakery is a dog treats company with a heavy presence in Walmart physical stores. Although they have a great conversion rate amongst shoppers who are aware of the brand, the challenge was attracting more lifelong branded shoppers by increasing awareness through generic category terms and boosting new-to-brand sales.
While a sudden shift to generic terms can result in reduced efficiency, we progressively implemented a strategy that achieved the desired returns.
Three Dog Bakery is a dog treats company with a heavy presence in Walmart physical stores. Although they have a great conversion rate amongst shoppers who are aware of the brand, the challenge was attracting more lifelong branded shoppers by increasing awareness through generic category terms and boosting new-to-brand sales.
While a sudden shift to generic terms can result in reduced efficiency, we progressively implemented a strategy that achieved the desired returns.
We implemented a bid staggering strategy, prioritizing Exact match keywords, while setting lower bids on the Broad, Phrase, and Auto to continue driving keyword discovery, but at a lower cost. The bidding was done on high-volume terms.
Our experts devised a strategy for holiday launches by making separate campaigns and budgets for holiday items, running Sponsored Products ads across all match types and placements, and launching Holiday Sponsored Brands with holiday-themed ad copy and video ads.
Understanding what works best and distributing the campaign budgets correctly enabled us to explore the brand’s possibilities across different audiences. By monitoring this process daily, we achieved growth with minimal impact on key metrics and without surpassing the client’s profitability margins.
We understood that implementing and testing all ad types on the platform was a high priority. The key to this was strategically working our way from highly efficient Sponsored Products campaigns to, usually, less profitable ad types with a broader reach.
Understanding what worked best and distributing the campaign budgets correctly enabled us to explore the brand’s possibilities across different audiences.
By utilizing our strategy, we were able to build strong fundamentals and from here, the team will be able to progressively build and scale additional ads.
Having an established base strategy as our foundation that covers main keywords and placements with additional campaigns. This approach ensures strong fundamentals, allowing us to scale and build upon our success. Our efforts help us achieve an evolving brand presence by continuously testing and integrating different campaigns.
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