Case Study
Gift brand Thoughtfully needed new, eye-catching creative to promote their products across Amazon, TikTok, and Instagram.
TikTok Followers
Increased overall follower count
Cost per Follower
Achieved historically low CPF
Instagram Engagement
Achieved a solid engagement rate
TikTok Followers
Increased overall follower count
Cost per Follower
Achieved historically low CPF
Instagram Engagement
Achieved a solid engagement rate
Thoughtfully’s existing content they were using across social platforms and marketplaces was not performing well or actively driving engagement.
Our creative team knows the ins and outs of creating successful content that is designed to convert, so we created a unique strategy for Thoughtfully.
To make Thoughtfully’s content stand out across platforms, our creative team worked to create eye-catching content that would convert.
Our team created content that could be used across all of Thoughtfully’s platforms — including Amazon, Instagram, and TikTok.
GIFs, videos, and static images can perform differently depending on the audience, funnel stage, and platform. By creating different types of content, we provided Thoughtfully with ample options.
We created dedicated TikTok videos for Thoughtfully to post on their account, with the goal of gaining followers on the platform and growing their account.
Thoughtfully’s existing content they were using across social platforms and marketplaces was not performing well or actively driving engagement.
To make Thoughtfully’s content stand out across platforms, our creative team worked to create eye-catching content that would convert.
Our team created content that could be used across all of Thoughtfully’s platforms — including Amazon, Instagram, and TikTok.
GIFs, videos, and static images can perform differently depending on the audience, funnel stage, and platform. By creating different types of content, we provided Thoughtfully with ample options.
We created dedicated TikTok videos for Thoughtfully to post on their account, with the goal of gaining followers on the platform and growing their account.
"What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure ‘agency.’ They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth."
APG Cash Drawer
"The Blue Wheel team has been instrumental with helping our business grow through Amazon ad campaigns. Without them, we struggled to increase sessions and impressions with our unique inventory and business strategy. They’ve allowed me to focus on other key areas to grow the business. Great team to work with!"
Rue Gilt Groupe
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